Post by expertdigi on Sept 4, 2019 2:56:32 GMT
Spectrums of ExcelR Pune digital marketing courselink:
Digital marketing is a very broad topic and covers a lot of content. It has 10 specific ways or "faces" as called by some experts. These "faces" of digital marketing are-
I. Search Engine Optimization (SEO) – SEO refers to the ranking of a given website in search engine results. Better the rank means higher traffic and thus higher sales through marketing. Thus SEO plays an important role in digital marketing.
II. Content Marketing – The creation and promotion of actual content through Blog Posts, Ebooks and Infographics is what Content Marketing entails.
III. Social Media Marketing – The practice of promoting quality content for a business through a social media site like Facebook, Snapchat, Twitter, Instagram, etc. is called Social Media Marketing.
IV. Pay Per Click (PPC) – This practice generally counts the number of clicks on a particular web Ad, advertised on a social media site and pays accordingly.
V. Affiliate Marketing – This refers to the promotion of one's articles and goods through a website like YouTube or social media and from which one can earn a commission.
VI. Native Advertising – This particular type of advertisement refers to display of ads related to the parent service in the same media. This is mostly non-paid stuff. Eg – advertisements of Facebook on Facebook.
VII. Marketing Automation – This is the most developed type of marketing where advertisements and brochures are sent by the software that needs no human interaction.
VIII. Email Marketing – Blog subscriptions, follow-up emails, holiday promotions, etc. are a few types of marketing schemes followed through emails.
IX. Online PR – This refers to the use of customer sympathy to guide them to a certain product and compel them to buy it.
X. Inbound Marketing – A complete package generally followed to lure, attract and compel customers to buy a certain product. Video marketing is the most used way to attract customers using inbound marketing.
As already discussed, Digital marketing is a huge playground and there are several teams to play from.
Digital marketing is a very broad topic and covers a lot of content. It has 10 specific ways or "faces" as called by some experts. These "faces" of digital marketing are-
I. Search Engine Optimization (SEO) – SEO refers to the ranking of a given website in search engine results. Better the rank means higher traffic and thus higher sales through marketing. Thus SEO plays an important role in digital marketing.
II. Content Marketing – The creation and promotion of actual content through Blog Posts, Ebooks and Infographics is what Content Marketing entails.
III. Social Media Marketing – The practice of promoting quality content for a business through a social media site like Facebook, Snapchat, Twitter, Instagram, etc. is called Social Media Marketing.
IV. Pay Per Click (PPC) – This practice generally counts the number of clicks on a particular web Ad, advertised on a social media site and pays accordingly.
V. Affiliate Marketing – This refers to the promotion of one's articles and goods through a website like YouTube or social media and from which one can earn a commission.
VI. Native Advertising – This particular type of advertisement refers to display of ads related to the parent service in the same media. This is mostly non-paid stuff. Eg – advertisements of Facebook on Facebook.
VII. Marketing Automation – This is the most developed type of marketing where advertisements and brochures are sent by the software that needs no human interaction.
VIII. Email Marketing – Blog subscriptions, follow-up emails, holiday promotions, etc. are a few types of marketing schemes followed through emails.
IX. Online PR – This refers to the use of customer sympathy to guide them to a certain product and compel them to buy it.
X. Inbound Marketing – A complete package generally followed to lure, attract and compel customers to buy a certain product. Video marketing is the most used way to attract customers using inbound marketing.
As already discussed, Digital marketing is a huge playground and there are several teams to play from.